College of Social Sciences


Rick Edmonds

Rick Edmonds is the media business analyst for The Poynter Institute in St. Petersburg. He has been doing research and writing on journalism and business topics for the last 15 years for Poynter. He was also co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report from 2004-2013. He has presented his research twice at annual meetings of the American Society of Newspaper Editors and to international groups in Paris, Norway, Chile and Madrid. His most recent work has focused on new media challenges to the traditional newspaper business model. Mr. Edmonds spent 11 years with the St. Petersburg Times organization in various roles and was editor, publisher and columnist for Florida Trend through the 1980s. Earlier in his journalism career he was James Reston’s assistant at the New York Times and a reporter at the Philadelphia Inquirer where he was a finalist for the Pulitzer Prize in national reporting in 1982. He earned a B.A. from Harvard College in 1969.

Mr. Edmonds has also done extensive work and written major reports on Florida public policy issues. He was executive director of the Business/Higher Education Partnership for the Florida Council of 100 and co-director of Governor Lawton Chiles’ study Commission on Education. In 2005 and 2006, he wrote the short version of the Tough Choices report for the LeRoy Collins Institute and The FCAT Project for the Florida Forum on Progressive Policy.

Mr. Edmonds is married to Marianne, a public finance advisor, and has two daughters.